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What Are Some Tech Trends Facing the Legal Profession
9
Apr

What Are Some Tech Trends Facing the Legal Profession

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The legal industry might not have been the quickest off the bat when it comes to embracing new technology. However, over the last couple of years, law firms have started to take note of tech trends and started to implement new and exciting tools to streamline and make tasks easier.

Of all the new tech trends in the industry, here are some of the most useful to those working in law:

Legal Research and Document Review

Legal research is something that every new lawyer will spend hundreds of hours undertaking, as they learn how to review documents properly. The problem is, particularly for new lawyers, it can be hard to find the right cases that support your argument.

Which is why the advancement of software that sifts through research for you, is becoming so important. With AI-powered software, the efficiency and accuracy of legal research is vastly improved and can be undertaken in a fraction of the time.

This software works by marking documents that are relevant to the case in question and it will then use its algorithms to find other documents that might be useful. Which means that a law firm’s case should have an increased chance of winning a case, as their research is as efficient as it can be.

Voice Typing

For most lawyers, the most tedious task in their workload is typing up reports. Often taking a few hours of a law professional’s day, this could soon become a thing of the past due to voice typing software. These assistants will type up your documents for you and will even correct grammatical errors, making for a more finessed final product.

AI Apps Giving Legal Advice

One of the most exciting tech trends to hit the legal profession are AI apps that can give legal advice. These robots are programmed with a large amount of data, which allows them to understand questions and identify the appropriate response.

This is particularly useful to the legal profession as it allows firms to add a chat robot to their website, where it can answer routine enquires without wasting the time of other lawyers. This allows them to deal with cases that need more attention.

Even better, chatbots can work 24/7 so no matter if a query is asked at 1pm or 1am, these bots will deal with the inquiry the same.

Legal Outcome Prediction

The most common question that any lawyer will hear is: “how likely are we to win?”. Which can be a difficult question depending on the complexity of the case. Now, thanks to prediction software, lawyers can give their clients a more accurate response, as this software will search through thousands of trials to give a more informed prediction.

Online Law Education

For most law students, they believe that the university education they receive is enough to prepare them for working in a law firm. However, in most cases, students will still need a large amount of training when they start in the legal profession which takes time and money.

To make life easier – for graduates and firms alike – there are now numerous online education tools that aim to teach new skills and knowledge to those looking to work in the legal profession. These tools are even useful to established lawyers who would like to add to their skills, too.

Technology might have been a scary concept for those in the legal profession. However, by adding the right apps and software to a firm, these law firms are saving time, resources and money. Which can only be a good thing for the world of law?

26
Mar

What Are Some Digital Transforming Trends in the Legal Industry

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We all know that technology has improved our lives, this is particularly true when it comes to our jobs. With advancements in technology, certain procedures have been streamlined to make our lives easier. Which is why many industries have embraced technology as they look for ways to save time and money on certain tasks.

For the legal industry, though, there has always been a certain hesitancy to embrace technology for fear of confidential client information being compromised. However, with increased security measures making the technology safer, the law sector is now implementing digital technology to help with workloads and efficiency.

Here are just a few of the biggest digital transforming trends now being used in the legal industry:

Mobility

These days, it’s considered unusual for someone not to have a smartphone. So, it makes sense that lawyers are now embracing mobility and using smartphones as a way to enhance and improve their procedures.

While many law firms were hesitant to embrace tools such as cloud storage in the past – mainly due to concerns over privacy and hacking – it is now considered that using a cloud storage base can actually increase security. Even better the cloud helps improve operational efficiency as lawyers can access documents from anywhere at any time.

This allows lawyers to work from anywhere, including video conferencing using their phones and the ability to access important documents at client meetings or even in court.

Machine Learning

As technology advances, it can be programmed to take over menial and often tedious tasks. This is particularly important in the legal industry, where a new client can come with a large history. This client history can include reports, testimonials, briefings and lots of other information that needs to be sifted through to find relevant points.

To make this process far easier, law firms are now investing in machine learning. Here software programmes are able to sift through large amounts of data and flag possible evidence, recognise anomalies and can even be used to compare decisions. These algorithms can save hours of work and resources in a law firm and can also be more accurate compared to humans.

Robotic Lawyers

Perhaps one of the most intriguing digital transforming trends is the idea of robotic lawyers. That is an app that can act as your lawyer to help fight cases such as parking tickets, disputes with landlords, insurance claims and spam callers, just to name a few.

One of the biggest AI apps in the legal industry is an app called No Not Pay. Originally created to help drivers ascertain whether or not they could dispute a parking ticket, it can now deal with over 1000 legal issues that people may face. This works by asking you a few questions and then educating on the rights you have to fight a claim, such as a parking ticket.

Performance Tracking

For the legal industry, performance is everything. After all, winning cases means more money and increased clients. Which is why law firms are implementing electronic performance trackers to easily see how everyone is performing in the workplace.

These trackers can also help cases to be assigned to the right lawyer, as they identify which lawyers have the most experience and – crucially – win rates in a certain area. Which gives a firm the best chance of winning that case.

These are just a few of the ways technology is helping the legal sector right now. It will be interesting to see how these develop and advance over the next few years as the technology itself improves.

Digital Marketing Trends in 2020
18
Sep

Digital Marketing Trends in 2020

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As we are now past the halfway mark of 2019, while businesses are still busy with this year’s efforts, they will also be looking to next year and what 2020 holds for the world of digital marketing.

There are no indications that digital marketing is going to be any less important. However, some digital marketing trends may take prominence in those 12 months. In the following post, we will look at five.

 

The Rise of New Technologies

 

During 2020 there are some sure-fire signs that businesses across sectors will start to use new technologies as part of their digital marketing strategies and to enhance the experience of their customers.

Augmented reality and artificial intelligence are two that look set to improve things overall. You can bet we will see these constantly evolving and improving technologies used on an even wider scale than they have been in the past.

 

Greater Emphasis on Personalisation in Email Marketing

 

Modern customers are looking for greater personalization from companies and brands, which is why marketing teams appreciate it’s often the small and subtle things that make the difference. Email marketing will continue to become more personalised and cater directly to specific segments of a company’s market.

Along with making emails more personal though, there is also going to greater attention paid to developing emails that will work well on mobile handsets and devices, such as smartphones and tablets, as that’s where a large percentage of people access their personal email from.

 

More Attention Will be Given to Geo-Marketing

 

Over the last few years, businesses in general have been utilising geo-marketing as part of their marketing strategies. However, with the demand for more accurate results, there’s been the development of geo-fencing and other brand-new technologies that bridge the gap ever so slightly between brands and their customers. Geo-fencing has been particularly effective as it enables businesses to build awareness for their brand and message while attracting competitor’s clients.

 

Video Will be Used to Enhance SEO

 

Businesses use SEO so understand the behaviour of their consumers. As search engines are always making changes and updates to ensure the most engaging and user-friendly sites are displayed and presented to users, companies need to constantly switch their approach and focus to stay in the rankings when the algorithms change.

That’s where video is important because video content is shared around 1,2000% more than the complete sum of text and links. That’s why there will be more businesses who will use videos to improve their SEO.

 

More Conversational Engagement on Social Media

 

As social media has continued to take a foothold in the world, businesses have needed to adapt and become more approachable and personable with their target audience and customers. This will undoubtedly continue in 2020, with an even greater focus on brands using social listening over conversations concerning their rivals and their brand. This will be valuable for helping them understand the content that performs best.

 
How to Ensure Your E-Commerce Website Localisation is Ready?
20
May

How to Ensure Your E-Commerce Website Localisation is Ready?

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Business is going global and e-commerce is booming. That means you’ll soon have to make sure that your e-commerce business is able to keep up with international demand. But, before you can do that, you’ll need to make sure your e-commerce website appeals to the international audience. This is done through e-commerce website localisation. In other words, you localise your website in order to make it more relevant to your local audiences.

Here are a few ways to go about it.

 

User Interface

 

It is easy to fall victim to the false idea that your user interface doesn’t impact user behaviour as long as it is designed well. The truth is that the design of your user interface can have an impact on how it is received among certain groups.

For instance, factors such as character choice, word length, shopping icons etc do tend to vary according to culture. So, you will have to start paying attention to these details and make the necessary changes.

Exchange Rates/Currency

 

Make sure you update prices to reflect current exchange rates and local pricing trends. There are also conversion norms that you’ll have to follow. Each country has its own norms, so take the time to research and study such topics.

For pricing elements such as VAT, make sure the necessary rules are built in for when they’re applicable.

 

Payment Processing

 

It is an established fact that online shoppers tend to prefer shopping in their home currency. So, to ensure your e-commerce website localisation is ready, make sure your shopping cart is capable of carrying out these conversions in real time. Also, pay attention to the payment processing solutions used in each market. There can be location-based preferences with regard to this as well.

 

Legalities

 

One of the harsh realities of doing business across the globe is to comply with regulatory policies and legal requirements. Now, the rules and laws vary from country to country. This is why you need to start focusing on these things and learn about them. This will prevent you from having to deal with regulatory or compliance issues in the future.

For instance, using copyrighted material for your local website can trigger legal problems. So, pay attention.

 

Conclusion

 

As business becomes more global, there is no doubt that your e-commerce website will soon have to adapt. The facts are in and the simple truth is people prefer to shop in their own language. They want businesses to truly cater to them in every way possible. This is where e-commerce website localisation steps in.

So, it’s time to adapt and catch up with the trend.

Is AI Translation Really Changing the Industry?
7
May

Is AI Translation Really Changing the Industry?

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As the business arena becomes more globalised, the need for localisation via translation grows and that growth fuels the need for better and more effective translation technologies (such as AI translation). As they say, necessity is the mother of all inventions. This philosophy stands true even for translation technology.

The growth in translation needs gave birth to machine translation (MT), which overcame much of the challenges posed by traditional translation processes. But new challenges keep cropping up. Fortunately, newer technologies are showing up to save the day.

One such technology is Artificial Intelligence or AI-based translation. AI translation offers distinct advantages compared to the older MT technology. For instance, it can factor in linguistic nuances and context to provide more accurate translations.

 

Already in Play

 

AI-based translation is already at play. You can see it everywhere from Google to Facebook. For instance, if you visit an international website via Google, you’ll have the option of seeing the translated version. There’s almost no human involvement or intervention here. It’s Google’s own automated translation service.

Microsoft is also offering its own real-time translation app, which can translate speech, text, and even images. What’s even more amazing is that this application can run offline, making instant translation a reality.

Even Facebook switched to AI translation as its primary approach in 2017.

One of the key benefits of AI translation is that it factors in context and entire sentences, which boosts accuracy.

 

Neural Machine Translation (NMT)

 

Traditional MT relied upon existing translations or translation memories to get the job done. However, now, we have something called Neural Machine Translation or NMT.  NMT makes use of translation memories as well. But it goes further and uses something called deep learning to boost translation accuracy.

NMT literally builds what is called an artificial neural network, sort of a like a human brain. What does that mean? Well, it means that the system can correct itself by going back, assessing, and correcting its approach or method.

On the contrary, traditional or statistical MT relies on correlation to choose the best possible translation. This method simply does not provide the same level of accuracy.

 

Conclusion

 

AI-based translation has come quite far. However, there are still some challenges to be overcome. For instance, AI translations are still plagued by grammatical inaccuracies. There are also complaints of such translations lacking nuance.

So, human translation still remains a necessity. Though AI translation may be evolving, it is too soon to predict its overall impact on the translation and localisation industry.

 

How Artificial Intelligence Works When Translating a Language

 

How-Artificial-Intelligence-Works-When-Translating-Language

Thanks to globalisation, translation is one area that’s recently been given the Artificial Intelligence treatment. So, how does AI actually aid translation?

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